Marco Island vs Naples: Which is Better for Vacation? (Hotels, Activities, Cost)

🏖 Stuck trying to decide between a vacation to Marco Island vs Naples as your next destination?

It can be hard to choose, especially if you’re not sure what each has to offer. Well, I’m here to help!

As someone who’s familiar with both places (having lived in Florida for 4 years), I can tell you all about the unique things to do and experiences that each of these places brings to the table.

In this post, I’ll walk through which city has more things to do, better beaches, a more exciting nightlife scene, and much more. Ready? Let’s go ahead and get going.

Marco Island vs Naples: Which is Better for your Vacation?

So which of these is actually better for your vacation? They’re both pretty great. No one ever likes to hear this but it really does depend on certain key factors. i.e. What are you looking to do during your vacation?

TOP PICK
View of the beach with tourists on the shore from a boardwalk at Destin, Florida.

Naples, Florida

Naples is home to several beautiful beaches, more affordable hotels, and plenty of incredible food and a thriving arts scene. For the best of both worlds (city & beach vibes), Naples is my top pick!

runner up
View of the beach with tourists on the shore from a boardwalk at Destin, Florida.

Marco Island, Florida

Marco Island is the perfect place for those looking for a more laid back and outdoor oriented vacation. There are two public beaches, great food choices, lots of kayaking and boating along with plenty of wildlife.

If you’re wondering why Naples is the winner here and Marco Island is the runner up, read on for more details. There’s lots of ground to cover.

Comparison Summary of Both Cities

CategoryNaplesMarco Island
Average Nightly Hotel 💸$228$439
Best Beaches 🌊Naples Beach, Lowdermilk Park, Vanderbilt Beach (plenty of public beaches)Tigertail Beach, South Beach Marco Island (only 2 public beaches)
Things to Do 🤿Beaches, Zoo, Gardens, Art Scene, Upscale Restaurants, Outdoor ActivitiesPlenty of outdoor activities, kayaking & boating, wildlife, great restaurants, beaches
Nightlife 💃Cocktail bars, sophisticated lounges (has an edge)Beach bar vibes but not as many options as Naples
Restaurants 🍕Plenty of restaurants to choose from (has the edge)Lots of great restaurants but not as many as Naples (leans towards waterfront dining)

What is Marco Island Known For?

Tree on the beach of Ten Thousand Islands in Florida - where Marco Island is located

Marco Island is one of the many islands in the string of the beautiful Ten Thousand Islands in southwest Florida. This gem of a destination is most famous for its stunning beaches, having some of the coolest (and rarest) shells around, and being a nature lover’s dream.

You’ll have the chance to encounter awesome wildlife like manatees, dolphins, or birds, and you’ll also have a blast in the great outdoors. You can go kayaking, snorkeling, or just generally indulge in all kinds of outdoor shenanigans!

The island is also home to a number of unique attractions such as the Marco Island Historical Museum, The Esplanade Shopping Center, and Tigertail Beach Park.

What is Naples Known For?

Naples waterfront scene in Florida - beautiful colored homes and boats in this picture

This chic destination is famous for its luxurious vibe, world-class shopping, and stunning golf courses that are the envy of the country.

But it’s not all just upscale – Naples also offers plenty of family-friendly or laid back fun, from exploring the wild outdoors to visiting the local zoo.

And when it’s time to refuel, Naples’ sophisticated dining scene won’t disappoint, offering everything from fresh seafood to farm-to-table cuisine. So whether you’re here for the high life or the low-key vibes, Naples is the perfect escape for anyone looking to indulge in a little sunshine and sophistication.


Who has the best Beaches?

Beautiful Marco Island beach at sunset with palm trees and tiki hut in the background

Oh boy, now you’re asking the tough questions – the battle of the beaches, Marco Island vs. Naples.

Let’s just say it’s a close call as both have their unique appeal.

If you’re looking for laid-back beach vibes and some exotic shells, Marco Island is your go-to. But if you’re in the mood for a little more upscale beach action or beaches near more of a city vibe then Naples is where it’s at.

I tend to lean towards Naples, but only because I love having all of the shopping and food scene nearby as well as the nightlife. If I wanted to explore more of the Ten Thousand Islands, I’d probably choose Marco Island.

Top Rated Marco Island Beaches

Marco island beaches tend to run wider and slightly less crowded than that of Naples.

There are two public beaches in the area that are great to visit – just note, the water tends to be clear but there are times where it’s a little murky. Shelling is also big here so there is a shell line to avoid if you have sensitive feet.

  • Tigertail beachpopular beach, lots of parking, concession stand, playgrounds and more.
  • South Beach – lots of spots but parking fills up quickly so get there early, a bit more crowded.

Top Rated Naples Beaches

Naples beaches tend to be slightly narrower and a lot more crowded (depending on which you go to).

The waters are warm, clear, and the sand is white. Typically, Naples beaches are closer to restaurants and shopping nearby, which is an added perk. There are also more options for public beaches.

  • Naples Beach – Naples pier, closest to downtown, nightlife, dining and high end shopping nearby, spot dolphins/sting rays, fish on pier.
  • Lowdermilk Park – local and tourist favorite beach, quite busy, volleyball, located near Coquina Sands area
  • Clam Pass – beach in North Naples, has long boardwalk 3/4 of a mile long – walk it or ride the tram for free
  • Vanderbilt Beach – favorite among locals and tourists, close to a lot of condos, clean restrooms & facilities, ample parking, close to shopping & restaurants nearby, soft white sandy beaches, blue/green water.
  • Seagate Beach – less crowded than Vanderbilt, white sands, great location, locals friendly beach, no public restroom.

Which City has More to Do?

Mangrove tunnels while kayaking - a popular thing to do if you're visiting Marco Island or even Naples for a day trip

If you’re torn between Marco Island and Naples, think of it this way: Naples is the bustling city cousin, with a thriving arts scene, shopping, and dining options galore.

Marco Island is the laid-back beach bum who spends all their time soaking up the sun and exploring nature on or near the water.

That being said, Marco Island still offers plenty to do, including nature trails, kayaking, and fresh seafood restaurants.

The main theme here is that Marco Island activities tend to center around nature and things you can do outside. Naples has the option of visiting Marco Island (and vice versa) but Naples offers more city-like amenities along with its beaches and nature scene.

Top Rated Marco Island Things to Do

If you’re the type of person who can’t sit still Marco Island is a great option. With so many outdoor activities like hiking, shelling, and boating, you’ll never be bored.

  • Visit & Learn at Marco Island Historical Museum – Explore exhibits showcasing the island’s earliest inhabitants (the Calusa Indians) with interactive exhibits and fascinating artifacts. Great for history lovers!
  • Walk at Otter Mound Preserve – Enjoy scenic hiking trails and breathtaking views of the island’s unique ecosystem and fascinating wildlife
  • Go Paddleboarding or Kayaking Enjoy the serene backwaters of the Ten Thousand Islands or the scenic waterways of Rookery Bay Reserve
  • Spot Dolphins on a Boat Tour Everyone loves dolphins right? Head out on a local dolphin tour (this tour is highly rated) to spot some of these cute animals
  • Go on a Shelling TourA popular activity in the area because of all of the exotic shells found in the area; great way to see the island and snag a couple souvenirs for yourself
  • Visit the Uninhabited 10,000 Islands – Explore the untouched wilderness of these beautiful islands where you can paddle, swim, and observe an incredible variety of wildlife in their natural habitat
  • Cruise on The Marco Island Princess – Take this exciting sunset dinner cruise around the Island to see it from a different angle and enjoy some good food in the process
  • Go Fishing – popular destination for anglers due to its shallow waters, diverse marine life, and great backwater fishing spots

Top Rated Naples Things to Do

Whether you’re a culture vulture or a beach bum, this vibrant city has you covered with its top-notch dining, shopping, and entertainment options, not to mention its picturesque parks and beaches.

  • Explore the Naples Botanical Gardens – 170 acres of stunning gardens featuring plants from around the world
  • Go Shopping – find everything from upscale boutiques at Waterside Shops to the charming local shops on Fifth Avenue and Third Street South
  • Visit nearby Keewaydin Island – a secluded paradise with white sandy beaches and crystal-clear waters perfect for a day of sunbathing, swimming, and shelling
  • Check out World Famous Golf Courses – Tee off in paradise at one of Naples’ many top-rated golf courses, offering breathtaking views and challenging courses
  • Visit Local Breweries – Experience the vibrant craft beer scene (try Riptide Brewing Company or Ankrolab Brewing Company)
  • Hike at Corkscrew Swamp Sanctuary – enjoy hiking trails and the chance to spot rare and exotic wildlife in the area with breathtaking views
  • Go Kayaking – Paddle your way through Naples with its many scenic waterways and opportunities for kayaking and canoeing adventures (or take a tour if you’re not comfortable on your own)
  • Visit the Naples Zoo – get up close and personal with a variety of fascinating animals from around the world (see giraffes, lions, tigers, monkeys, alligators, and much more)
  • Fish on the Naples Pier – a favorite spot for local fishermen and visitors alike to enjoy the views and catch some fish (no license required on the pier)

Which City has the Best Restaurants and Nightlife?

Bartender is making cocktail at night club - a common differentiator between Marco Island vs Naples is the nightlife scene

If you’re a foodie, one of your top concerns might be who has the better food scene. Or, maybe you’re here to figure out who takes the #1 spot for nightlife.

So who is it? Let’s find out.

Restaurants

Restaurant and food wise it’s somewhat of a tie. Both Marco Island and Naples have incredible restaurant choices ranging from American to Italian food.

Naples might have the upper hand here in terms of quantity of restaurants vs. Marco Island. Marco Island has the edge on beach centered restaurants with plenty of waterfront restaurants or patios overlooking the water.

If you’re looking for a larger selection – go with Naples. However, you really can’t go wrong with either places for incredible food.

Top Restaurants Marco Island:

  • Sale e Pepe
  • Mango’s Dockside Bistro (great waterfront breakfast as well!)
  • Marco Prime Steaks & Seafood
  • The Oyster Society
  • La Tavola Restaurant and Bar

Top Restaurants Naples:

  • The French Brasserie Rustique
  • Mediterrano
  • Caffe dell’Amore
  • Rumba Cuban Cafe
  • Osteria Tulia

Nightlife

Who has the better nightlife? If you’re after the tropical or island vibe nightlife, Marco Island for sure. Think waterfront beach bar vibes.

However, if you’re into fancy cocktails and sophisticated cocktail bar vibes, Naples easily wins that distinction. Not a knock on Marco Island by any means, just a different ambiance.

Top Marco Island Nightlife:

  • Snook Inn
  • CJ’s on the Bay
  • Dolphin Tiki Bar and Grill
  • The Boardroom Tavern

Top Naples Nightlife:

  • Bar Tulia
  • BURN by Rocky Patel
  • Cavo Lounge
  • RipTide Brewing Company
  • 7th Avenue Social
  • Blue Martini

Which City is More Family Friendly?

Back view of a happy family on tropical beach - popular topic of debate is Marco Island Vs Naples who is more family friendly?

Marco Island is notorious for being a far more laid back and chill vibe than Naples. It’s also got plenty of outdoor activities to keep the family entertained and wider beaches, making it the top choice for a family getaway.

If your family is in the market for more upscale shopping, fancy dinners, or a stronger arts and culture scene, then choose Naples as your destination.

While both locations are family friendly, Marco Island does have the edge here. However, that doesn’t mean there aren’t family friendly things to do in Naples (because there are plenty!)

Top family friendly activities in Marco Island:

  • Fun at the Beach- Marco Island is famous for its beautiful beaches, which are perfect for swimming, sunbathing, building sandcastles, and playing beach games. You can also rent kayaks, paddleboards, and jet skis.
  • Explore the 10,000 Islands– Take the family on a tour of the Ten Thousand Islands, where you can spot dolphins, manatees, and a variety of birds. Another great option is to explore the Rookery Bay Reserve, where you can go on guided nature walks and learn about the local ecosystem.
  • Mini Golf- Always a hit with the whole family and Marco Island has a great course (Marco Golf and Garden). This course features creative obstacles and lush tropical landscapes.

Top family friendly activities in Naples:

  • Naples Pier– A must-visit pier that offers stunning views of the ocean, as well as fishing and dolphin spotting.
  • Naples Zoo- Home to over 70 species of animals, including lions, tigers, and bears (oh my!).
  • Golisano Children’s Museum of Naples- This museum is a hands-on, interactive museum that’s perfect for families with young children. It features exhibits on science, technology, engineering, art, and math.

Which City is More Expensive?

Young woman wearing sweater standing against beige background, showing money fanned out in her hands - a common question is which destination is more expensive between Naples and Marco Island

If you’re looking for a budget-friendly vacation, Naples might be your pick. Marco Island is slightly on the pricier side, at least when it comes to lodging.

Lodging or Hotel Cost

With an average price of $439 per night for the most affordable double room in a 3-star or above hotel near the beach or downtown, it’s safe to say that Marco Island is the more expensive destination compared to Naples.

The average price for a double room in a 3-star or above hotel in Naples is around $228 per night. That’s about half of Marco Island’s cost!

Food Costs

From the cost of food perspective, Naples is considered to be a more upscale and expensive dining destination compared to Marco Island.

Naples has a wide range of high-end restaurants that cater to affluent tourists or residents, which can make the cost of eating out more expensive. On the other hand, Marco Island tends to have more casual dining options and may be more budget-friendly.

Quick Note: Not all of Naple’s restaurants are upscale or expensive!

Both tend to be slightly pricey, but Naples upscale dining leans as the more expensive of the two.

Is It Better To Stay In Naples Or Marco Island?

woman in hat taking sunbath near swimming pool - where to stay in each city is a crucial point of vacation planning

Deciding whether to stay on Marco Island or Naples, FL depends on your personal preferences and interests. Both destinations have their own unique charm and appeal.

If you prefer a more laid-back atmosphere with a tropical island feel, then Marco Island might be the better choice for you. It’s a quiet and relaxing place with beautiful beaches, excellent fishing and boating, and a variety of outdoor activities.

On the other hand, if you’re looking for a more upscale and sophisticated destination with high-end shopping, fine dining, and cultural attractions, then Naples might be a better fit. Naples offers world-class golf courses and a vibrant arts scene with museums, galleries, and performing arts venues.

Both destinations offer plenty of outdoor opportunities and beautiful scenery, so if you enjoy the beach, sunsets, and natural beauty, you’ll be happy in either location.

Where to stay Marco Island:

Where to stay Naples:

How to Get There and Get Around

Hand holds a plane on a blue background. How do you actually get to Marco Island and Naples via plane or car?

Getting to Naples or Marco Island is simple! Fly into the Southwest Florida International Airport, which is just a short 40ish minute drive to Naples and an hour to Marco Island.

To reach Marco Island and Naples, take the Tamiami Trail (also known as US-41) from Miami or Fort Myers or highway 75.

If you’re heading to Marco Island, take the Collier Boulevard (County Road 951) exit and continue until you cross the bridge onto the island.

For Naples, take the Pine Ridge Road exit to reach downtown Naples.

Do You Need a Car?

I would recommend a car for both destinations. There’s a lot of ground to cover for each, and if you want to explore around the area a car is the best way to do it.

While there are ride-sharing options available, having your own vehicle gives you the freedom to come and go as you please. It also gives you the freedom to not have to worry about grabbing a ride every time you want to go somewhere.

👉 I highly recommend booking with Discover Cars for the best deals on a rental 🚗

Sure, you have to worry about parking if you have a car but a lot of the area is pretty spread out and having a car makes it a lot easier to get around and see more.

That being said, if you’re staying in a central location and don’t plan on venturing too far from your hotel, you may not need a car. There are areas with shops, restaurants and more that are somewhat walkable – so it’s ultimately up to you.

FAQ on Naples vs Marco Island

Phew, that was a lot of info to throw at you. Here’s some additional questions and the answers for you to make that final vacation decision (crucial stuff!).

Is Marco Island the same as Naples?

No, Marco Island and Naples are not the same. While there are many similarities in both cities for things to do and what’s nearby, there are also many differences. Naples has more of an upscale, sophisticated city vibe while Marco Island has an old-Florida laid back beach vibe.

How far apart are Marco Island and Naples?

Marco Island and Naples are about 30 minutes apart via driving and can be reached by the Judge S.S. Jolley Bridge.

Is Marco Island closer to Fort Myers or Naples?

Naples is closer to Fort Myers than Marco Island. It’s about a 48 minute drive from Fort Myers to Naples and an hour’s drive from Fort Myers to Marco Island.


Final Thoughts: Marco Island vs Naples Where to Vacation?

So which is the best choice between these two cities and what’s the verdict?

If you’re looking for a tropical island getaway with plenty of opportunities for boating, fishing, and exploring nature then choose Marco Island.

If you’re looking for upscale shopping and dining, world-class golf courses, and a vibrant arts scene (all while being near the beach still), then Naples might be your destination.

I lean towards Naples when deciding between Marco Island vs Naples, but mainly because I’m more of a city and beach kind of person and feel there’s more to do. Plus, it’s close enough to visit Marco Island for the day.

How about for you? Where are you headed?

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